target audience / research
Research
Target Audience
Snack is a trigger that lead people remind of their countries, and resonate with our interviewees who share a same nationality with them. As for target audience, we mainly focus on overseas students who love snacks and also study in RMIT City Campus. There are approximately 11,000 overseas students opt RMIT every year (as of 2018) and their nationalities cover every corner in the world.
Research
Our digital story is inspired by an interview, which shows on Youtube. Hence, we do lots of preparation for this interview, we also watched some street interviews such as What Language Do You Find Most Attractive? (2017).
In terms of promotion, we learn the promotion of topics by reading some articles. Stefanone et al.(2012) recommend that using the SNS challenge campaign format to stimulate students. Students need to complete online challenges in a limited amount of time. According to this data, we design an effective plan to promote our digital story. Perlove(2012) claims that although YouTube has enormous influence, but because of the limitation of some countries and children. Perlove places a higher value on social network, her whole strategy is built on relationships with online audiences, her Facebook and Twitter page connect with YouTube channel. Hence, we choose social network to promote our project.
Reference list:
What Language Do You Find Most Attractive? 2017, street interviews, YOUTUBE, US, 30 July.
Stefanone, M, Anker, AE, Evans, M, & Feeley, TH 2012, 'Click to 'like' organ donation: the use of online media to promote organ donor registration', Progress in Transplantation, vol. 22, no. 2, pp. 168-174.
Garrison, L 2012, 'Developing an online presence to enhance a flute career: five flutists share insights and information about how they use online media to develop their careers, promote their work--and help the flute community as a whole', Flutist Quarterly, no. 3, p. 32.